Meet Brandon Kelly, the founder behind Naples SEO

Who you are actually hiring

Hi, I'm Brandon Kelly, the founder of Naples SEO. When you call (239) 747-0465, you are talking to the person who does the work, not a salesperson working through a script. That is worth saying up front, because it shapes everything else about how this agency runs. There is no account-manager layer between you and the person building your pages, no offshore content mill, and no ticket queue where your site sits for three weeks.

I have been helping local businesses get found online since 2011. Our Google Business Profile has been verified since June 2011, originally under the name Kelly Webmasters and Marketers, and it holds a 5.0 rating today. In the fifteen years since, I have personally built and ranked more than 100 local business websites for trades and local service companies: roofers, HVAC contractors, gutter installers, glass shops, marine and seawall builders, landscapers, boat tour operators, remodelers, and plenty more, across Florida, Michigan, Virginia and beyond. Local service businesses are not a vertical I dabble in. They are the whole practice.

The office is at 4851 Tamiami Trail North, Suite 660, in Naples, right on the Trail. If you would rather sit across a table than sit through another video call, that works for me too.

We eat our own cooking

Here is the thing that separates us from most agencies you will talk to: we do not just rank other people's websites. I build and rank my own portfolio of local lead-generation properties, real sites in real competitive local markets that live or die on whether they show up in Google and the AI engines and make the phone ring.

That changes the incentives completely. Every technique we use on client sites gets tested on our own properties first, with our own money on the line. When Google shifts its algorithm or ChatGPT changes how it picks local businesses to recommend, we feel it on our own rankings before it ever touches a client account. An agency that only sells SEO can hide behind reports. An agency that eats its own cooking cannot.

You can see how this plays out in practice on our SWFL Media Blasters case study, the first client signed under the Naples SEO brand in June 2026. We publish the methodology and the baseline, and we let the monthly numbers tell the story from there.

How we work

Fifteen years in this industry teaches you exactly how agencies lose their clients' trust, so we built the opposite into our rules:

• No invented numbers. You will never see a fabricated "traffic up 312%" claim on this site or in your reports. We record your real baseline on day one and measure everything against it. Our results and reporting page spells out exactly what we track and how.
• Month to month, no long-term contracts. We do not lock anyone into a 12-month agreement. If the work is not earning its keep, you can leave. That keeps the pressure exactly where it belongs, on us, every single month.
• You own everything we build. Your website, your content, your Google Business Profile, your tracking data. All of it stays in your name. If we ever part ways, you keep every asset and every gain.
• AI search optimization in every plan. Not an upsell, not a premium add-on. Getting recommended by ChatGPT and cited in Google AI Overviews is part of the base work at every level.
• A human runs your free tools. When you request a free SEO audit or an AI visibility check on this site, a person runs it and reviews it by hand, usually within a few business days. No automated PDF spam.

Plans are simple: Local at $750 per month, Growth at $1,500 per month, and Dominate from $3,000 per month, all month to month. The pricing page breaks down what each includes and who each is built for, so you can compare before we ever get on a call.

Why we rebranded from Kelly Webmasters and Marketers

For fifteen years this agency operated as Kelly Webmasters and Marketers. In 2026 we rebranded to Naples SEO. Nothing about the business changed hands. Same founder, same Google Business Profile verified since June 2011, same 5.0 rating, same office on Tamiami Trail. What changed was focus, in two ways.

First, geography. After years of building and ranking sites for businesses in multiple states, I wanted the agency itself to stand for one thing: helping Naples and Southwest Florida businesses win their local market. This is where I live, where the office is, and where I know the market street by street, from Fifth Avenue South to Golden Gate to Marco Island.

Second, the shift in how people search. "Webmasters" described the job in 2011. In 2026, the job is making sure your business shows up when someone asks Google, ChatGPT, or Perplexity who to hire, and that required a name and a practice built around it. The old name told you what we did. The new one tells you what we get done, and where.

Why AI search, and why now

A growing share of your future customers no longer scroll through ten blue links. They read the AI Overview at the top of Google, or they ask ChatGPT "who is a good pool builder near Naples?" and take the answer at face value. If the AI engines do not know your business exists, you are invisible to those buyers, no matter how good your traditional rankings look.

The encouraging part: most local businesses, and frankly most agencies, have not caught up to this yet. The signals that get a business cited by AI engines are specific and learnable, things like structured content, consistent business data, real reviews, and pages that directly answer the questions people ask. We have been optimizing our own properties and client sites for these engines and watching what actually earns citations. If you want the full picture of how this works, our AI search optimization guide walks through it in plain English.

This is why AI search optimization is baked into every plan rather than sold as an extra. In a few years it will just be called SEO. Right now it is a real head start, because so few of your competitors are doing it.

What to expect in your first 90 days

We set a 90-day ramp expectation with every new client, because honest timelines beat happy talk. Here is roughly how it unfolds:

• Month one: baseline and foundations. We record where you stand today, then fix the foundations: technical issues on the site, your Google Business Profile, business data consistency, and tracking for calls and forms so every lead is counted from the start.
• Month two: content and visibility work. Pages built around the services and areas your customers actually search, structured so both Google and the AI engines can read and cite them, plus ongoing profile and review work.
• Month three: trend lines. By now the leading indicators are typically moving: Map Pack visibility, rankings on the right keywords, and profile actions. Calls and forms tend to follow the visibility. AI mentions build on a longer curve, and we track them from day one so you can watch the gap close.

Some markets move faster and some slower, and we will tell you which you are in before you spend a dollar. If you want to know your actual starting point, request a free audit and I will run it personally, usually within a few business days. You will get your real baseline, what I would fix first, and a straight answer on whether SEO is even the right spend for you right now.

Frequently asked questions