What we put in writing, and the one thing we won't

Why we won't guarantee rankings

Here's our position, plainly. We don't guarantee rankings, and we won't sign a contract that says we do. Nobody controls Google, and AI recommendations come from models no agency operates, so no honest SEO can promise you a position or a date. We can influence those outcomes, and we work at them every day, but we can't control them. That isn't a Naples SEO quirk; it's the honest stance for any agency to take.

So we don't make the promise. We'd rather tell you what we actually control, which is the rest of this page, than sell you a certainty nobody can deliver. Honest agencies forecast; they don't certify.

Full disclosure: this page lives on an SEO agency's site, so we benefit when you distrust guarantee-sellers. Don't take our word for it. If you're holding a proposal with a ranking guarantee in it right now, read our full breakdown of why ranking guarantees are a red flag, then ask that agency one question: "Do you control Google?" The honest answer ends the pitch.

What we actually put in writing

Refusing to guarantee rankings is not the same as refusing to commit. Here is everything Naples SEO promises, in writing, to every client:

• Published flat pricing. $750, $1,500, or from $3,000 per month, printed on our packages page before you ever talk to a human. No setup fees, no surprise add-ons, and the invoice matches the website.
• Month-to-month terms. After the initial 90-day ramp you can cancel in any month, and you can upgrade or downgrade anytime. The full mechanics live on our month-to-month page.
• A free audit within one business day. Before any money moves, you get an audit report plus a 90-day roadmap, so you know exactly what we'd do and in what order. Request the audit and judge us on the document.
• Baseline-first reporting. Every engagement starts by recording where you actually are: rankings, traffic, calls, form fills. Every monthly report is measured against that baseline, flat months included. Our results methodology shows the exact format.
• A public case study from day one. The day you sign, your case study goes live with your baseline in it. More on this below, because it's the closest thing to a guarantee an honest agency can offer.
• AI search optimization in every plan. Showing up when ChatGPT, Perplexity, or Google's AI Overviews recommend a local business is part of the work at every tier, not an upsell we spring on you in month four.

Notice the pattern. Everything on that list is something we control: pricing, terms, speed, transparency, scope. Positions and dates are not on the list because they are not ours to sell. That distinction is the entire policy, and it's the same standard we'd tell you to hold any agency to, including us.

Public case studies from day one, baseline first

Most agency case studies work like fishing photos on a Marco Island charter. You only see the trophies, and only after they're landed. We publish ours backwards. The day a client signs, their case study goes live showing the baseline: where rankings, traffic, calls, and forms stood before we touched anything. It then updates as the work happens, strong months and quiet months alike.

Right now the roster is exactly two clients, and both are documented in public. SWFL Media Blasters signed on June 29, 2026, and their case study covers the 47-page site, the 25-post blog, and the Google Business Profile work, all measured from the baseline forward. Pediatric Dentistry of Florida signed in July 2026, and their case study is up at the baseline stage now. Two clients is a small number to print on a pricing page. We print it anyway, because the policy only means something if it holds when the numbers are modest.

Here's why this beats a guarantee clause. A guarantee compensates you after the wasted months. Public documentation applies pressure during them. An agency that publishes its baselines can't quietly fail, can't retroactively inflate, and can't tell one prospect a different story than it told another. And the negative half of the promise matters just as much: we never publish invented results. If a number appears on this site, it happened to a real business you can call.

The one commitment we ask from you

We ask every client for 90 days. Not with a lock-in clause; the terms stay month to month, and the ramp is an expectation we state out loud before you sign. SEO compounds, and the first months for a Naples plumber or a Bonita Springs med spa are audits, technical fixes, Google Business Profile cleanup, and the first content going live. Judging that in week three is like inspecting a paver driveway while the sand is still being swept in. By day 90 you have a roadmap that's been executed against, three reports measured off your baseline, and enough signal to decide whether month four deserves your money.

If it doesn't, you cancel. That is the whole deal, and it's why the ramp is honest where a 12-month lock-in usually isn't: we carry the burden of proving the work, not you.

How to hold us to it

A promise policy is only as good as your ability to enforce it, so here's the enforcement kit we hand every client:

1. Keep the audit and roadmap. They're your scope document. Everything we said we'd do in the first 90 days is written there, dated, before you paid anything.
2. Read each report against the baseline. It should move the numbers that pay you: calls, form fills, booked jobs. If a report ever leans on impressions and vague visibility talk, ask us why to our face.
3. Check your own case study. Your engagement is documented in public. If the case study and the invoice ever told different stories, you'd catch it before we could explain it away.
4. Use the exit. After the ramp, every invoice is a fresh decision. No lawyer, no dispute clause, no 60-day notice window buried in an appendix. You just stop.

That last item is why month-to-month terms and honest reporting have to travel together. An agency with no contract but murky reports still has you stuck, just by confusion instead of paper.

If you're comparing our terms against another contract

Good. You should be. When you read the other agency's paperwork, look hardest at who owns the website, the content, and the Google Business Profile if you leave, and at what cancelling actually requires. Our guide to SEO contract red flags walks through every clause worth checking before you sign anything.

And put the ownership question to us the same way you'd put it to anyone else. Don't settle for a verbal answer, from us or from any agency. Ask who would own the domain, the website, the content, and the Google Business Profile on the day you leave, and get that answer in writing before the first invoice. Holding a client's site hostage is a business model for agencies that can't earn month thirteen, and it tells you exactly how month twelve will feel.

The whole policy in one place

Flat pricing you can read before you call: $750, $1,500, or from $3,000 per month. Month to month after a 90-day ramp, with upgrades and downgrades anytime. A free audit inside one business day and a 90-day roadmap at the start of every plan. Reports measured against your baseline, flat months included. A public case study from the day you sign. AI search optimization in every plan. And no ranking guarantee, ever, because we'd rather keep you with results than hold you with paper.

We've built and ranked more than 100 local business sites and we're rated 5.0 on Google, but you shouldn't hire on trust badges either. Test the policy instead. Request the free audit, read the roadmap it comes with, and make the call with the documents in front of you. We're at 4851 Tamiami Trail North, Suite 660, in Naples, and the phone is (239) 747-0465. If another agency's promise sounds better than ours, ask them to put theirs in public the way we just did.

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